© 2020 Two & From™
8 Cezar Bolliac Street , Bucharest, Romania
hello@twoandfrom.com

Backstage Production Group

We’re finally
Backstage!

01

Brief

The most experienced event producers in Romania decided
to start a new company together. Hence, a new brand. We
were recommended by friends in the industry and after a few
meetings we proved that we are exactly what they were
looking for.

  • Year

    2019

  • Services

    Branding, Digital strategy, Concept development, Copywriting, Web design, Ux/ui design, Web development, Art direction, Social media strategy & management, Digital media buying & planning strategy, Cpc, Print, Project management

  • Team

    Strategy director, Creative director, Client service, Concept developer, Copywriter, Web designer, Ux/ui designer, Art director, Full-stack developers, Social media manager, Media planner, Project manager

02

Branding &
collateral

We opted for a bold color scheme that expressed the
professionalism of the founders on one hand and the
dynamic and exciting business niche on the other hand.
Setting up the company and developing the brand was
done in short, clear sprints on both sides.

While we were working on the brand identity and the
digital strategy, the client was working on registering
the new trademark.

  • Srevices

    Content strategy, Customer insights, Product & service vision, Identity & positioning, Ux/ui strategy, Copywriting, Print, Brand corporate stationery, Brand promotionals & collaterals

  • Team

    Strategy director, Creative director, Client service, Concept developer, Copywriter, Art director, Dtp, Web designer, Ux/ui designer, Project manager

03

Website

After the new brand was completed, we felt confident to
continue exactly as we started, with a full-color and
full-personality design.

We used big, in-your-face fonts and structured the content
using mathematical ratios. This helped us achieve an
optimum degree of impact and readability.

  • Technologies

    Wordpress, Php, Css, Mysql, Javascript, Custom development, Interactive prototyping

  • Functionalities

    Custom design development, Php sessions development, Custom appointment module development, Custom message box, Custom leads form, Mailchimp integration, Custom newsletters, Custom email notifications, Custom csv/pdf export, Analytics code integration, Facebook pixel, Microelements tracking codes, Load speed optimization

desktop

mobile

04

Media campaign

We started the communication with small steps to cover all
the needs of a new brand. We designed an extremely flexible
posting template for the brand's social media channels:
a winning combination of distinct identity and the gutsy tone
of a smart company with global ambitions.

  • Channels

    Facebook, Google, Instagram

  • Deliverables

    Facebook newsfeed, Facebook new audience, Facebook carousel, Facebook remarketing cpc, Gdn, Google search, Google remarketing cpc, Instagram newsfeed, Instagram static story

Facebook ads

Facebook ads

Facebook ads

Facebook ads

google display network

google display network

google display network