A healthy brew
of digital strategy

We created an intuitive, modular platform connected with all
the other assets of the brand. We went for a fullscreen canvas
with visual impact, where we could experiment more with the
elements and colors of the brand.

The prototyping and design were developed mobile-first, and
the language was tweaked for a more direct connection with
the user.

To fulfill the client's initial wish, we had to confront two
challenges. Firstly, how do we transfer the brand’s loyal,
older, offline clients to the digital platform, and secondly,
how do we keep them on as brand lovers?

The answer was a platform based on a collect-and-win
scoring system, meant to automate the flow of information
and to get the users to engage with the brand online. With
the platform ready, we planned multiple campaigns on the
website. Every action on the new platform helped users
collect loyalty points. Once a user reached a point threshold,
they could claim a prize directly on the website.

Initially, digital communication and promotion visibility
were not optimized. To fix that, we created a modular,
automated and easily updatable section in the platform, dedicated to promotions and campaigns where online
and offline media could be connected and accessed directly.

Then we ran a 6-month campaign with serious prizes and a
huge amount of engagement and user-generated content.
Online & offline, multichannel & high maintenance, we closed
the brand loyalty loop through monthly challenges and
introduced consumers to a new way of interacting with the
brand.