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Cafea Fortuna

A healthy brew
of digital strategy

01

Brief

Cafea Fortuna is the largest Romanian coffee brand. Since
2015, the brand has embraced a new concept and started
ATL communication. This coffee of the people toutes local
values and has the pedigree to prove it.

We managed to get a meeting with the client, who told us
he wants to push the brand message in the digital medium.

  • Year

    2018

  • Services

    Omnichannel strategy, Content strategy, Ux/ui strategy, Competitive data analysis & strategy, Customer insights, Concept development, Copywriting, Web design, Ux/ui design, Web development, Art direction, Digital media buying & planning strategy, Print production, Cpc, Project management

  • Team

    Strategy director, Creative director, Client service, Concept developer, Copywriter, Web designer, Ux/ui designer, Full-stack developers, Art director, Project manager, Media & planner

02

Website

We created an intuitive, modular platform connected with all
the other assets of the brand. We went for a fullscreen canvas
with visual impact, where we could experiment more with the
elements and colors of the brand.

The prototyping and design were developed mobile-first, and
the language was tweaked for a more direct connection with
the user.

  • Technologies

    Cms wordpress platform, Php7, Html5, Css3, Javascript, Custom development, Interactive prototyping

  • Functionalities

    Custom design & development, Parallax/animations development, User experience smoothness, Social media integration, Mailchimp integration, Automated newsletter subscription, Analytics code integration, Facebook pixel, Microelements tracking codes, Load speed optimization

desktop

mobile

03

The loyalty program

To fulfill the client's initial wish, we had to confront two
challenges. Firstly, how do we transfer the brand’s loyal,
older, offline clients to the digital platform, and secondly,
how do we keep them on as brand lovers?

The answer was a platform based on a collect-and-win
scoring system, meant to automate the flow of information
and to get the users to engage with the brand online. With
the platform ready, we planned multiple campaigns on the
website. Every action on the new platform helped users
collect loyalty points. Once a user reached a point threshold,
they could claim a prize directly on the website.

  • Channels

    Cms wordpress platform, Php7, Html5, Css3, Javascript, Custom development, Interactive prototyping

  • Deliverables

    Login & register, User account, Automated reward points system, Facebook login, Share, Invite friend, Product reviews, Prize claim, Automated prize stock updates, On-site lp's, Countdown timer, Product code entry module, Automated newsletter & mails

facebook

Facebook ads

Facebook ads

Facebook ads

Facebook ads

google display network

google display network

google display network

google display network

instagram

04

Communication campaign

Initially, digital communication and promotion visibility
were not optimized. To fix that, we created a modular,
automated and easily updatable section in the platform, dedicated to promotions and campaigns where online
and offline media could be connected and accessed directly.

Then we ran a 6-month campaign with serious prizes and a
huge amount of engagement and user-generated content.
Online & offline, multichannel & high maintenance, we closed
the brand loyalty loop through monthly challenges and
introduced consumers to a new way of interacting with the
brand.

  • Channels

    Facebook, Google, Instagram, Youtube, On site, In-store

  • Deliverables

    Facebook newsfeed, New audience, Carousel, Remarketing static & video, Sponsored posts; gdn, Google search, Remarketing static & video; instagram newsfeed, Static & video story, Youtube ads, Newsletters, In-store island, Wobbler, Roll-up

facebook

Facebook ads

Facebook ads

google display network

google display network

google display network

google display network

google display network

google display network

google display network

google display network

google display network

google display network

metrice

  • 182.000

    total impressions

  • 19.800

    clicks in the first month

  • 145

    leads in the first two months

  • 48

    units sold