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8 Cezar Bolliac Street , Bucharest, Romania
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Cireșar 26 Apartments

We don’t sell apartments,
but a lifestyle

01

Brief

Cireșar26 is a freshly built residential complex in the southwest
of Bucharest. By the end of 2019, with the apartments practically
ready, the client contacted us to develop a digital strategy for
selling the apartments.

  • Year

    2019

  • Services

    Branding, Competitive data analysis & strategy, Customer insights, Concept development, Content strategy, Digital strategy, Copywriting, Web design, Web development, Social media strategy & execution, Media buying & planning strategy, Cpc

  • Team

    Strategy director, Creative director, Client service, Concept developer, Copywriter, Web designer, Ux/ui designer, Full-stack developers, Social media manager, Media planner, Project manager

02

Website

We got started right away on a presentation website with a
completely customized design. The “product’s” KPIs were
highlighted through a simple user interface that follows the user's
browsing behavior, both on the desktop and on the mobile.

  • Technologies

    Wordpress, Php, Css, Mysql, Javascript, Custom development, Interactive prototyping

  • Deliverables

    Custom design & development, Php sessions development, Custom online appointments module, Custom leads form, Custom message box, Csv/pdf reservations export, Analytics code integration, Facebook pixel, Microelements tracking codes, Load speed optimization

mobile

03

Campaign

We launched a lead-generating digital communication campaign
that we optimized constantly in order to achieve the best results
for the lowest cost. At the same time, we created a fun social media
brand presence that introduced users to our personality.

  • Channels

    Facebook, Google, Instagram, Waze

  • Deliverables

    Facebook newsfeed, Facebook carousel, Facebook remarketing dynamic & static, Facebook boost post, Gdn & responsive, Google search, Google remarketing dynamic & static, Instagram newsfeed, Instagram static story, Waze ads

Facebook ads

Facebook ads

Facebook ads

Facebook ads

google display network

google display network

google display network

instagram