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dEpurtat.ro

A major
update for a
major retailer

01

Brief

The client contacted us after seeing one of our e-commerce
projects online. We set up a meeting and agreed to collaborate
on a subtle redesign, developed in accordance with the latest
UI/UX practices.

  • Year

    2019

  • Services

    Ux research, Ux/ui design, Web design

  • Team

    Client service, Creative director, Ux / ui designer, Web designer, Project manager

02

Website

dEpurtat is a women’s footwear e-commerce with a lot of daily
traffic and a loyal customer base. We knew from the beginning
that we have a difficult mission ahead: to create a completely new
website without changing anything major in the aesthetics and
mood of the original.

Therefore, our attention was laser-focused on UI elements (bigger
buttons, clear indicators) and on simplifying the procurement
process. As a “bonus” for the online customer, we introduced a
quick shop-by-size feature, whereby users can customize their
purchases from the start according to their own measures.

  • Process

    Project analysis, Ux/ui audit, Ux/ui focus group, Multiple a/b testing, Cross-platform scale development, Type & color focus grouping

desktop

mobile