dEpurtat.ro
A major
update for a
major retailer
Brief
The client contacted us after seeing one of our e-commerce
projects online. We set up a meeting and agreed to collaborate
on a subtle redesign, developed in accordance with the latest
UI/UX practices.
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Year
2019
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Services
Ux research, Ux/ui design, Web design
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Team
Client service, Creative director, Ux / ui designer, Web designer, Project manager
Website
dEpurtat is a women’s footwear e-commerce with a lot of daily
traffic and a loyal customer base. We knew from the beginning
that we have a difficult mission ahead: to create a completely new
website without changing anything major in the aesthetics and
mood of the original.
Therefore, our attention was laser-focused on UI elements (bigger
buttons, clear indicators) and on simplifying the procurement
process. As a “bonus” for the online customer, we introduced a
quick shop-by-size feature, whereby users can customize their
purchases from the start according to their own measures.
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Process
Project analysis, Ux/ui audit, Ux/ui focus group, Multiple a/b testing, Cross-platform scale development, Type & color focus grouping
desktop
mobile
