Honda Trading Romania
We drive
Honda’s campaigns
Brief
At the beginning of 2019, we took over the communication
for Honda, one of the most valuable brands in the world
(we like to remind ourselves of this every time). Our task was
to develop the communication strategy and full-performance
media campaigns for all the assets of the brand.
The slogan The Power of Dreams can also be applied in our
case: Honda is our dream client.
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Year
2019
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Services
Concept development, Copywriting, Ux research, Ux/ui design, Web design, Communication strategy, Digital media strategy, Project management
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Team
Client service, Creative director, Concept developer, Copywriter, Web designer, Ux/ui designer, Project manager
Honda Civic
campaign
For the Civic campaign, we carefully analyzed the KPI's, the
buyer profile and its buying potential in the market, we
created a new design line for every model, differentiators in
the market, with futuristic and minimalist elements and
launched the media campaign on all digital channels.
Our UI/UX know-how and the technical expertise provided
by the web development department put us in the best
position to grab new customers
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Channels
Facebook, Google, Instagram
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Deliverables
Facebook newsfeed, Facebook new audience, Facebook carousel, Facebook remarketing static & video, Facebook sponsored posts, Gdn, Google search, Google remarketing static & video, Instagram newsfeed, Instagram static & video story
Facebook ads
Facebook ads
Facebook ads
Facebook ads
google display network
google display network
Honda CR-V
campaign
For the new CR-V and CR-V Hybrid models, we kept
the design line with the same futuristic and minimalist
elements, yet we were dealing with a completely
different target audience. Therefore, the most important
part of the campaign was hidden under the "hood" and
had a lot to do with the media setup and lookalike audiences.
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Channels
Facebook, Google, Instagram
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Deliverables
Facebook newsfeed, Facebook new audience, Facebook carousel, Facebook remarketing static & video, Facebook sponsored posts, Gdn, Google search, Google remarketing static & video, Instagram newsfeed, Instagram static & video story
Facebook ads
Facebook ads
Facebook ads
Facebook ads
google display network
google display network
