Honda
The official car
of Electric Castle
Brief
"Honda is the official car of Electric Castle". So began the brief
received from the client. Our mission was to create a 360 experience
with a digital run-up and a live endpoint during the 7th edition of
the famous Romanian music festival. We also received 15 festival
passes that we could use as giveaways.
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Year
2019
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Services
Digital strategy, Customer insights & trends, Concept development, Copywriting, Web design, Frontend & backend development, Strategie digital media buying & planning, Cpc, Optimizari, Project management
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Team
Strategy director, Creative director, Client service, Concept developer, Copywriter, Web designer, Ux/ui designer, Fronted developer, Project manager , Media strategist & planner
Landing page
Before going on to create the campaign website, we took all
the necessary precautions against fraud and hacking. For
transparency and ease of access reasons, we opted for
Facebook authentication.
The page had an optimized image & text upload module and
an image gallery equipped with a simple voting system. Because
we wanted to award as many people as possible, we also
designated 5 double passes as prizes for the voters, which were
drawn and awarded at the end of the contest.
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Technologies
Wordpress, Php, Css, Mysql, Javascript, Custom development, Interactive prototyping
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Functionalities
Custom design & development, Php sessions development, Facebook login, Facebook share, Facebook friend invite, Custom message box, Image upload module, Voting section, Custom leads form, Custom reminder newsletters, Custom teams table, Custom counter, Custom email notifications, Custom teams csv export & voting
desktop
mobile
Media campaign
Our digital campaign started from a straightforward premise:
If Honda is the official car of Electric Castle, then it is also
the official car of friends who drive to the festival together.
The challenge was simple: upload an image with your friends
and you can win festival invitations for the whole gang!
The increased chances of winning led to high virality and this
resulted in hundreds of entries, most of them very creative,
and thousands of votes
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Channels
Facebook, Google, Instagram
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Deliverables
Facebook newsfeed, Facebook new audience, Facebook carousel, Facebook remarketing cpc, Gdn, Google search, Google remarketing cpc, Instagram newsfeed, Instagram static story, Ooh video display
Facebook ads
Facebook ads
Facebook ads
Facebook ads
google display network
google display network
google display network
metrice
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600
teams signed up
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2.300
shares
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20.000
votes
Event activation
For the event, we translated the digital concept into the offline
environment with a twist. We created and printed hundreds of
customized polaroid frames with Insta-worthy captions.
