Miniprix
Serious sales
with a pinch of
Romanian authenticity
Brief
We were behind the entire digital communication strategy
for 2019. This is a challenge we took very seriously, knowing,
on the one hand, the huge competition we have and, on the
other hand, how different Miniprix is compared to the
competition.
After agreeing on the umbrella concept and strategy we
started at a rhythm of four large sales campaigns per season
and multiple tactical campaigns per month.
-
Year
2019
-
Services
Business strategy, Full integrated communication strategy, Customer insights & trends, Concept development, Copywriting, Web design, Video content, Photoshooting, Social media, Digital media buying & planning strategy, Cpc
-
Team
Strategy director, Creative director, Client service, Concept developer, Copywriter, Web designer, Ux/ui designer, Social media manager, Project manager, Media planner
Spring Campaign
OpenSpring Campaign
The campaign kicked off with our first Miniprix lookbook
video project. We stayed faithful to the brand ethos and
filmed in industrial-looking places Bucharest. With the video
and photo resources ready, we developed the adjacent
materials and launched the campaign.
The tactical campaigns focused on the most popular seasonal
items.
-
Channels
Facebook, Google, Instagram, Waze, In store
-
Deliverables
Facebook newsfeed, Facebook carousel, Facebook dynamic remarketing static & video, Facebook boost post, Gdn & responsive, Google search, Google dynamic remarketing static & video, Instagram newsfeed, Instagram static & video story, Waze ads, Newsletters
campanie sezon
Facebook ads
Facebook ads
Facebook ads
Facebook ads
campanii tactice
google display network
google display network
google display network
