Miniprix
We rebranded a
childhood memory
Brief
Miniprix is one of the most beloved Romanian fashion retail
brands. A 100% Bucharest brand that we knew before we even
learned about “rebranding” or “return of investment”. In the
meantime, we have grown and Miniprix has remained the same
brand centered around low prices and a loyal 35+ customer
community.
Our biggest challenge here was to pivot the brand to millennials
and Gen Z without alienating the existing audience.
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Year
2016 - 2017
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Services
Business strategy, Content strategy, Ux/ui strategy, Competitive data analysis, Product & service vision, Customer insights, Branding, Concept development, Copywriting, Web design, Video content, Photography, Web development, Social media strategy, Influencer marketing, Digital media buying & planning strategy, Cpc
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Team
Strategy director, Creative director, Client service, Concept developer, Copywriter, Art director, Dtp, Web designer, Ux/ui designer, Front-end developer, Social media manager, Media planner, Project manager
Rebranding
We started with a bold goal: to stand opposed to the fashion
industry and to encourage a different attitude: to put comfort
and individuality first. The new slogan expresses this best: If
you like it, it's perfect. Experimentation is more important than
tracking trends, and the Miniprix buying experience has always
focused on this aspect.
With the approved direction, we changed everything: the logo,
the website, the brand guide, the interior of the flagship store,
the uniforms, the photo shooting guidelines, even the stationery.
Everything.
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Content strategy, Customer insights, Product & service vision, Identity & positioning, Ux/ui strategy, Branding, Copywriting, Art direction, Print production
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Strategy director, Creative director, Client service, Concept developer, Copywriter, Art director, Dtp, Web designer, Ux/ui designer, Project manager
Website
The new Miniprix website is colorful, easy to use, and extremely
versatile. Visually, we have created an open environment that
encourages users to trust their fashion choices, surprises them,
and urges them to explore their own tastes.
We created a new design line and a simplified user journey, and
the straightforward, friendly tone of voice becomes an accomplice
for the boldest decisions of our customers.
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Technologies
Html, Css, Mysql, Javascript, Vtex, Open source, Saas, Paas, Daas, Interactive prototyping
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Functionalities
Login & registration, Shopping cart, Payment, User account, Wishlist, Product management, Orders management, Checkout, Vat and shipping costs, Customizable order flow, 360º customer data personalized services, Customer service, Automated voucher discounts, Automated newsletters
desktop
Mobile
Campaign
Then, our favorite part: creating a 360 ° digital campaign that
will open the Miniprix brand to the future core target: millennials
and Gen Z.
We developed the digital ecosystem of the campaign and
launched the digital awareness campaign using all the tools
we had available. The circle was completed with a brand-new
editorial plan for Facebook, sprinkled with input from our
influencers.
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Channels
Facebook, Google, Instagram, Youtube, In-store, Radio, Sms
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Deliverables
Facebook newsfeed, Facebook new audience, Facebook remarketing static & video, Facebook boost post, Gdn, Google search, Google remarketing static & video, Instagram newsfeed, Instagram static & video story, Youtube ads, Sms marketing, Newsletters, Spiders & roll-ups
Facebook newsfeed
Facebook newsfeed
Facebook newsfeed
Facebook newsfeed
google display network
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