Rainbow
Pure
performance
Brief
Rainbow is an American company that has been selling
vacuum cleaners for the last 80 years. The project
came with two challenges: how can you run a sales campaign
without displaying the product price?
And second: how do you transition from an MLM business
model to a user-friendly digital-savvy approach?
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Year
2017
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Services
Digital strategy, Customer insights, Concept development, Copywriting, Web design, Ux/ui design, Web development, Social media strategy, Digital media buying & planning strategy, Photoshooting, Cpc, Project management
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Team
Strategy director, Creative director, Client service, Concept developer, Copywriter, Web designer, Ux/ui designer, Full-stack developers, Social media manager, Media planner, Project manager
Landing page
The new landing page had to play the role of surrogate for
the door to door salesman. So our pitch had to be strong.
To get closer to the level of detail of the face to face product
presentation, we insisted on a photoshoot with the equipment
and the accessories.
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Technologies
Wordpress, Php, Css, Mysql, Javascript, Custom development, Interactive prototyping
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Functionalities
Custom design & development, Php sessions development, Custom online appointments module, Chat module, Custom acquisition & service leads forum, Custom message box, Custom csv/pdf appointment export
desktop
mobile
Media campaign
In the absence of price information, we carved out the
most important KPIs of the product and built the digital
communication around them.
Each RTB (reason to believe) of our presentation was
thoroughly researched and showcased in a blunt and
fun way.
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Channels
Facebook, Google, Instagram, Sms
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Deliverables
Facebook newsfeed, Facebook new audience, Facebook sponsored posts, Facebook remarketing cpc, Gdn, Google search, Google remarketing cpc, Instagram newsfeed, Instagram static & video story, Sms marketing
Facebook ads
Facebook ads
google display network
google display network
google display network
