TRENDS by Adina Buzatu
Do we have style?
Yes we have style.
Brief
TRENDS by Adina Buzatu is a tastemaker in the Romanian
fashion scene. Our experience with fashion retail gave us
the confidence to create a hot digital product to sell.
After a meeting with Adina, we decided to start 2019 with
an elegant digital campaign focused on businessmen in the
top management bracket. Shopping and styling with Adina
Buzatu herself - what a product!
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Year
2019
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Services
Digital strategy, Content strategy, Customer insights & trends, Concept development, Copywriting, Web design, Ux/ui design, Web development, Social media, Digital media buying & planning strategy, Cpc, Project management, Photoshooting
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Team
Strategy director, Creative director, Client service, Concept developer, Copywriter, Web designer, Ux/ui designer, Full-stack developers, Social media manager, Project manager, Media planner
Landing page
We designed an elegant and simple landing page and focused
on our main message in each slice. From a UI/UX point of view,
every element was carefully geared towards conversion - scheduling
a styling session with Adina Buzatu. We implemented a calendar
for reservations that was updated in real-time, where users could
see the available reservation slots.
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Technologies
Wordpress, Php, Css, Mysql, Javascript, Custom development, Interactive prototyping
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Functionalities
Custom design development, Php sessions development, Custom online appointments module, Online chat, Custom leads form, Custom message box, Csv/pdf reservations export
desktop
mobile
Media campaign
We focused most of our attention on Facebook to generate
traffic/clicks and on Instagram for its major visual impact,
but we also opted for channels relevant to our main target
audience, like LinkedIn and business news publishers.
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Channels
Facebook, Google, Instagram
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Deliverables
Facebook newsfeed, Facebook new audience, Facebook remarketing cpc, Gdn, Google search, Google remarketing cpc, Instagram newsfeed, Instagram static story
Facebook ads
Facebook ads
Facebook ads
Facebook ads
google display network
google display network
google display network
google display network
