© 2020 Two & From™
8 Cezar Bolliac Street , Bucharest, Romania

Uptown Esthetics

We co-operated with
an extraordinary doctor



Dr. Ioana Drăgoicea is one of the most respected plastic
surgeons in Romania, and for several years has been running
a chic beauty clinic. We were glad when we learned that we
could do something aesthetic for her: new branding and a
new digital identity for the web and social media.

The customer wanted the brand to inspire a natural look and
feel, but how do you bring natural beauty into a profession
full of prejudices, where words like "plastic" and "fake"
are part of the jargon?

  • Year


  • Services

    Omnichannel strategy, Competitive intelligence strategy, Customer insights & trends, Concept development, Copywriting, Web design, Ux/ui design, Full-stack development, Social media strategy & management, Digital media buying & planning strategy, Cpc, Print production, Event production & planning

  • Team

    Strategy director, Creative director, Client service, Concept developer, Copywriter, Web designer, Art director, Ux/ui designer, Full-stack developers, Social media manager, Event planner, Project manager, Media planner



The only material available at the start of the project was the brand
logo. Right from the start, we established a totally different visual
direction than our competitors and a radically different tone of
voice marked by honesty and soft language.

What started as a presentation website gradually became a portal
full of vital information about each procedure. The photo shooting
provided us with great resources for all the materials developed.

  • Technologies

    Wordpress, Php, Css, Mysql, Javascript, Custom development, Interactive prototyping

  • Functionalities

    Custom design development, Php sessions development, Custom dropdown forms depending on selected service, Custom message box, Custom leads form, Mailchimp integration, Custom newsletters, Custom email notifications, Custom csv/pdf export




Launch campaign

With all the resources ready, we launched a digital awareness
campaign. Riding the notoriety of Dr. Drăgoicea, we placed our
ads all over the Romanian internet, to which we added classic
advertorial articles in relevant online and print publications to
increase the number of appointments in the clinic.

  • Channels

    Facebook, Google, Instagram, Waze

  • Deliverables

    Facebook newsfeed, Facebook new audience, Facebook lead generation, Facebook remarketing cpc, Gdn, Google search, Google remarketing cpc, Instagram newsfeed, Instagram static story, Waze ads


Facebook ads

Facebook ads

Facebook ads

Facebook ads

google display network

google display network

google display network




Sure we're digital-first, but that doesn't mean we don't know
how to organize a flawless event. For the opening of the new
Uptown Esthetics clinic, we created an 80s glam atmosphere
full of night flowers under the concept of Night Flower Ball.

A lot of high profile guests showed up, drank floral cocktails,
grooved to our Prince-heavy playlist and took part in an
interactive body painting show.

  • Activities

    Live body painting, Henna temporary tattoo painting, Tablet quiz with data collection, Cocktail selector tablet app, Stop-motion video projection

  • Food & Drinks

    Flower-themed canape, Candy bar & smoothies, Long drinks & flower cocktails, Premium champagne & wine, Barista-prepared coffees


  • 80


  • 40

    temporary tattoos

  • 4

    retete cocktailuri florale

  • 60

    programări făcute

other work for Uptown Esthetics

equipment and
a famous endorser