Backstage Production Group
We’re finally
Backstage!
Brief
The most experienced event producers in Romania decided
to start a new company together. Hence, a new brand. We
were recommended by friends in the industry and after a few
meetings we proved that we are exactly what they were
looking for.
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Year
2019
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Services
Branding, Digital strategy, Concept development, Copywriting, Web design, Ux/ui design, Web development, Art direction, Social media strategy & management, Digital media buying & planning strategy, Cpc, Print, Project management
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Team
Strategy director, Creative director, Client service, Concept developer, Copywriter, Web designer, Ux/ui designer, Art director, Full-stack developers, Social media manager, Media planner, Project manager
Branding &
collateral
We opted for a bold color scheme that expressed the
professionalism of the founders on one hand and the
dynamic and exciting business niche on the other hand.
Setting up the company and developing the brand was
done in short, clear sprints on both sides.
While we were working on the brand identity and the
digital strategy, the client was working on registering
the new trademark.
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Services
Content strategy, Customer insights, Product & service vision, Identity & positioning, Ux/ui strategy, Copywriting, Print, Brand corporate stationery, Brand promotionals & collaterals
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Team
Strategy director, Creative director, Client service, Concept developer, Copywriter, Art director, Dtp, Web designer, Ux/ui designer, Project manager
Website
After the new brand was completed, we felt confident to
continue exactly as we started, with a full-color and
full-personality design.
We used big, in-your-face fonts and structured the content
using mathematical ratios. This helped us achieve an
optimum degree of impact and readability.
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Technologies
Wordpress, Php, Css, Mysql, Javascript, Custom development, Interactive prototyping
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Functionalities
Custom design development, Php sessions development, Custom appointment module development, Custom message box, Custom leads form, Mailchimp integration, Custom newsletters, Custom email notifications, Custom csv/pdf export, Analytics code integration, Facebook pixel, Microelements tracking codes, Load speed optimization
desktop
mobile
Media campaign
We started the communication with small steps to cover all
the needs of a new brand. We designed an extremely flexible
posting template for the brand's social media channels:
a winning combination of distinct identity and the gutsy tone
of a smart company with global ambitions.
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Channels
Facebook, Google, Instagram
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Deliverables
Facebook newsfeed, Facebook new audience, Facebook carousel, Facebook remarketing cpc, Gdn, Google search, Google remarketing cpc, Instagram newsfeed, Instagram static story
Facebook ads
Facebook ads
Facebook ads
Facebook ads
google display network
google display network
google display network
